Bachelor of Science (BS) in Marketing
Program Overview A strategic focus on creating, communicating, and delivering value to customers through data-driven insights, brand management, and multi-channel communication.
Core Curriculum & Strategic Expertise
Key Courses: Consumer Behavior, Digital Marketing Strategy, Market Research.
Technical Pillars: Data Analytics, Digital Advertising, and Creative Strategy.
Applied Training: Marketing competitions, agency internships, and social media management projects.
Ethics & Compliance: Integrated curriculum on Consumer Privacy Laws and responsible data handling.
Faculty Spotlight
Lead Strategist: Dr. Edward Bernays (Professor of Consumer Psychology & Public Relations).
Expertise: Mass Persuasion, Brand Archetypes, and the Psychology of Consumer Desire.
Research Impact: Pioneer in the application of psychoanalysis to marketing; author of foundational texts on public opinion and engineering consent.
Student Impact: Mentors students in the "Brand Strategy Lab," focusing on how to influence public perception and drive organizational growth through ethical persuasion and narrative storytelling.
Admissions & Technical Prerequisites
Technical Skills: Experience with basic data visualization tools (e.g., Tableau, Power BI).
Soft Skills: Requirement for strong communication and presentation proficiency.
Testing: Competitive SAT/ACT scores.
Career & Industry Outcomes
Primary Paths: Brand Manager, Market Research Analyst, Digital Strategy Lead.
Growth Focus: Leveraging analytical insights to build sustainable brand loyalty in a fast-paced global economy.
International Student Requirements
Credentialing: Full evaluation of previous academic credentials for US equivalency.
Language: Mandatory proof of English proficiency (TOEFL/IELTS).