Bachelor of Business Administration (BBA)
Program Overview A comprehensive foundation in the functional areas of business, emphasizing organizational behavior, leadership, and the interconnectedness of global commerce.
Core Curriculum & Strategic Expertise
Key Courses: Principles of Marketing, Managerial Finance, Organizational Leadership.
Technical Pillars: Financial Accounting, Operational Management, and Strategic Thinking.
Applied Training: Professional internships, mandatory Capstone Projects, and Global Study Tours.
Faculty Spotlight (who teaches it)
Lead Professor:Dr. Karen Williams (Strategic Management).
Industry Background: 25+ years in academia and the corporate world; former Senior Executive at multinational companies.
Consultancy: Consultant for Fortune 500 firms on organizational development.
Research Focus: Leadership, Corporate Strategy, and the impact of Digital Transformation.
Teaching Style: Integrates practical case studies and real-world business scenarios into the curriculum.
Admissions & Performance Standards
Academic Record: Minimum cumulative High School GPA required.
Testing: Competitive SAT/ACT scores.
Skills: Strong analytical and communication proficiency.
Career & Ethical Pathways
Primary Paths: Financial Analysis, Marketing Management, and Entrepreneurship.
Ethics: Integrated curriculum on Ethical Leadership and Corporate Social Responsibility (CSR).