Bachelor of Arts (BA) in Communications
Program Overview An exploration of human behavior and social dynamics through the lens of modern media, focusing on how information is created, shared, and ethically managed across digital and traditional platforms.
Core Curriculum & Creative Expertise
Key Courses: Public Speaking, Media Ethics, Digital Storytelling.
Technical Pillars: Media Research Methodology, Strategic Communication, and Visual Literacy.
Applied Training: Supervised internships in media outlets, PR agencies, and corporate HR departments.
Ethical Standards: Integrated curriculum following APA and SPJ (Society of Professional Journalists) ethical standards.
Faculty Spotlight
Lead Instructor:Dr. Marcus Reed (Strategic Communication & Digital Media).
Industry Background: Former Senior Communications Director for a global tech firm and award-winning investigative journalist.
Expertise:Crisis Management, Digital Influence, and the Psychology of Viral Media.
Research Focus: The impact of algorithmic filtering on public discourse and brand reputation.
Student Impact: Mentors students in the "Digital Influence Lab," where they develop multi-channel campaigns and manage real-time crisis simulations.
Admissions & Creative Prerequisites
Portfolio: Mandatory Strong Writing Portfolio required for admission.
Technical Skills: Proficiency in Digital Media Tools (Video editing software, CMS, or basic graphic design).
Academic Record: Minimum cumulative high school GPA required.
Career & Graduate Pathways
Primary Paths: Public Relations Specialist, Social Media Manager, Corporate Communications, and Content Strategist.
Advanced Pathways: Prepares students for graduate work in Law, Journalism, or Organizational Leadership.
International Student Requirements
Credentialing: Full evaluation of previous academic credentials for US equivalency.
Language: Mandatory proof of English proficiency (TOEFL/IELTS) to ensure success in writing-intensive coursework.